Category Archives: Clothing Line

Beyoncé’s Ivy Park Collection: Bold Move, Bad Result

Today is the day. If you have been waiting for Beyoncé’s new athleisure line, Ivy Park, well, you are in luck my friend because the release of Ivy Park is TODAY!

Think of today’s society. What is one of the hottest trends in fashion right now? Athleisure on marieclaire.com. Everyone wants to be fit and healthy. No one wants to be unhealthy! Plus, with the summer coming up, I know some of you want to show of your sexy curves at the beach. To cater this need, fashion industry has responded with the rise of athleisure products in the recent years.

Well, seems like Beyoncé has hopped on this trend as well! Being a Beyoncé girl myself, I could not wait to check these out. Well, I did, and guess what? To say the least, I was disappointed.

First of all, these are not something I can just wear at a gym without receiving some funny looks from everyone at the gym. Second, some of these just look like plain sweaters. It doesn’t even seem “leisure” to be honest. And lastly, I just cannot justify paying $65 to $85 for a pair of gray leggings.

I am sorry to say this Beyoncé, but I think this was rather a failure. A nice attempt overall, but I do not think the world is ready for your fashion yet. Sorry girl, but you know I’ll be getting your next album!

Fabletics on facebook is an online subscription fashion retailer that carries athleisure style clothing. It was founded by Adam Goldenberg, Don Ressler, and Kate Hudson back in 2013. Fabletics is a subsidiary of JustFab, which is an online subscription fashion retailer that has a wide portfolio of shoes, handbags, jewlery, and denim. Check out Fabletics on wwd today, and you can get your first outfit for only $25 when you join VIP.