Fabletics is becoming increasingly popular every day. It offers quality products at prices consumers can afford. The big question is what sets Fabletics apart from other athletic wear companies? The answer is simple. They have a successful strategy in place and that has taken the company’s revenue to the tune of $250 million. Athletic wear is a popular item and isn’t just used for going to the gym. What consumers look for is for the apparel to be comfortable and also trendy in style.
Fabletics has changed the whole thought process of what is considered a high end product. Historically, high end products were based on price, which was usually expensive and the quality of the product. But now, high end is defined in a whole new light. The quality of the product is important. But a great customer experience paired with exclusive designs and recognition of the brand is what makes a product high end now.
Fabletics has an online store and physical stores. Their strategy contains 3 premises. Reverse showrooming, relying on data, and the growth of the consumer and their cultures. These three items is what has pushed Fabletics ahead of all the other athletic brand companies. They wish to give each consumer a personalized experience, tailored just for their needs and lifestyles. To start the whole Fabletics experience, the consumer subscribes to the company. The subscription service is popular because it does create a more intimate feel between the company and the consumer. As consumers sign up, they take a quiz and that quiz gives Fabletics insight on the consumers day to day. The company takes this data and uses it to custom tailor every shopping experience from that point on.
The company is a hands on company. They watch what is working and if a product doesn’t thrive, they take it off the market and replace it with something that will. This is imperative in the marketing world so that trends can be kept up with and the demands of the consumers are met. Without that recipe, that success wouldn’t be as much. Keeping up with the growing demands of the world can be challenging but is rewarding in monetary gains.
Kate Hudson is a successful, driven business woman that entered the scenes from in front of the camera to behind the camera. Fabletics apparel is a passion of hers outside of the movies. The company announced not to long ago that the Fabletics line is opened up to the plus side now. This is opening a whole new world for Fabletics.