It is a well-known fact that people want to wear good clothes and look fashionable. Wearing high-street brands, in this case, would help you make a style statement. Unfortunately, it is not possible for everyone to buy products from luxury products. It was identified by the company know as The RealReal, which is a luxury consignment retail start-up that offers branded second-hand products at reasonable prices. The consumers can keep a watch on the products that are added on a regular basis and score the one they would like to purchase.
The RealReal has witnessed significant success since it was launched in the year 2011 and has even raised nearly $173 million since it was founded. The company plans to expand its operations, and this means, not only expanding its inventory and outreach but also opening physical stores across the country. It also recently started the first brick and mortar store in Soho and planned to open many more in the years to come. One of the reasons why the company has achieved so much success is because it ensures that the products it sells are authentic, high-quality and in good condition. There are merchandising professionals who help weed out the fakes to help customers get the best and value for money products always.
The RealReal continues to use social networking sites to increase its outreach as well as keep the customers updated about the new products that have been added to their inventory. Instagram is a popular social marketing site where many companies have their accounts to reach out to their target audience. The RealReal posts pictures of the new products on their account, which helps keep the customers updated. The customers who love to shop products at a good price and look for authentic and original products can follow their Instagram’s account to know which new products have been added to their inventory.